Your AI killed the buy button

𝗧𝗵𝗲 𝗯𝘂𝘆 𝗯𝘂𝘁𝘁𝗼𝗻 𝗶𝘀 𝗱𝗲𝗮𝗱. And your AI did it.

Pour one out for the buy button. Your agent already reordered the bottle.

For decades, online shopping had one tiny act of accountability: the pause.

That half-second where you hovered over “Buy” and thought, “Do I need this... or am I just emotionally vulnerable to a well-lit photo of a minimalist lamp?”

𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲, and the pitch is adorable: “Let your assistant handle it.”

In practice, it sounds like giving your credit card to a very earnest golden retriever that has been trained on your search history.

First it’s helpful:
- “I noticed you were low on dish soap.”

Then it gets ambitious:
- auto-upgrades you never requested
- subscriptions that multiply like they found a warm corner of your bank account
- “limited drops” your agent “secured” like it’s negotiating your sneaker contract

And that’s the part that should make us pause, which is funny, because the whole point is to remove pauses.

So yes, build agentic commerce.

Just treat it with the respect it deserves: a system that can spend money faster than a human can second-guess themselves.

Handle it the way we handle chainsaws, fireworks, and group texts.
With guardrails, warnings, and a healthy fear of what happens at 1 a.m.