The Caffeinated Toddler Problem
๐ง๐ต๐ฒ "๐๐ฎ๐ณ๐ณ๐ฒ๐ถ๐ป๐ฎ๐๐ฒ๐ฑ ๐ง๐ผ๐ฑ๐ฑ๐น๐ฒ๐ฟ" ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐ถ๐ป ๐๐.
Two years ago, Weber W. was a VC at Menlo Ventures. Then he had a "quarter-life crisis," quit his job, and went to work in a coffee shop.
(Most finance guys in that situation just buy a slightly worse fleece vest. Weber decided to build a $42 million company called FLORA instead.)
He realized something vital.
๐๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ผ๐ผ๐น๐ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ถ๐ฐ๐ฎ๐น ๐ฒ๐พ๐๐ถ๐๐ฎ๐น๐ฒ๐ป๐ ๐ผ๐ณ ๐ด๐ถ๐๐ถ๐ป๐ด ๐ฎ ๐ฐ๐ฎ๐ณ๐ณ๐ฒ๐ถ๐ป๐ฎ๐๐ฒ๐ฑ ๐๐ผ๐ฑ๐ฑ๐น๐ฒ๐ฟ ๐ฎ ๐ณ๐น๐ฎ๐บ๐ฒ๐๐ต๐ฟ๐ผ๐๐ฒ๐ฟ.
It is incredibly powerful.
It is visually spectacular.
And you absolutely need someone responsible to tell them where to point it.
Professional creatives don't need a magic button to generate "fun pictures of your dog". They need ๐๐ข๐ก๐ง๐ฅ๐ข๐.
They need a steering wheel for the flamethrower.
The results are already terrifyingly efficient.
Pentagram is using FLORA to generate hundreds of logo variations at once.
A tire shop owner in Montana is using it to run his entire brand.
๐ ๐น๐ผ๐๐ฒ ๐๐ต๐ถ๐ ๐ณ๐ผ๐ฟ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ๐. ๐๐ป๐ฑ ๐ ๐ณ๐ฒ๐ฎ๐ฟ ๐๐ต๐ถ๐ ๐ณ๐ผ๐ฟ ๐บ๐ ๐ฐ๐ฎ๐น๐ฒ๐ป๐ฑ๐ฎ๐ฟ.
Because the prediction is clear: The value of "rote manual creative labor" is crashing. The value of ๐ง๐๐ฆ๐ง๐ is skyrocketing.
We have entered an era where the machine can make anything.
The toddler creates the chaos.
You have to be the adult who decides what goes on the fridge.
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Inspired by the conversation between Weber W. and Jonathan Lai